Report Letter to Customer

December 12, 2011

Mr. Ernie Navarro
# 254 Calatsuchi St.
Dinalupihan, Bataan

Dear Mr. Navarro:

You’re at the top of our list this Christmas!

We have something big in store for you.  And, we want you to know that we listen to you, your wants, and your needs.  We hear you.  And, we’re always on the lookout for ways to continue to delight you.

A few years ago, we knew you wanted flexibility over our offers, unlimited calls and texts, and data plans to keep up with your connected lifestyle.  Thus, we launched Globe DUO and MySuperPlans which has forever changed the way you communicate today.  We knew you wanted the latest devices.  That’s why we remain the leader in Blackberry and we’re bringing you the new iPhone 4S as well as other exciting gadget deals.

This year, to delight you once again, we’re embarking on something even more special.

As you read this letter, our teams are gearing up all over the Philippines, setting up everything we need to modernize your network to boost the quality, reliability and provide you with an experience superior to any other provider in the country.  We are investing $700 million – representing Globe’s biggest investment to date as gift for you this season.

We will stop at nothing to bring you the country’s most technologically advanced network – a bigger Globe for a bigger you!

Not, only does this network modernization program prepare us for the traffic of the future today.  But, you will soon experience.

  • Boosted capacity and reliability with each cell site of the network able to process and handle more messages, calls and data.
  • Pervasive 3G coverage with stronger signal in more areas of the country.
  • The biggest 4G network in the country with doubled fiber optics to bring you 4x faster video downloads.
  • And, Long Term Evolution (LTE), the most advanced 4G technology, that’s capable of blazing speeds to future – proof your network.

Because we know you only want the best from your network, this dramatic boost brings to life our promise for an unparalleled customer experience.  In the next 12 to 18 months, as we modernize every single Globe cell site in the country, you will experience a significant improvement:

  • Because dropped calls and service outages will become a rarity.
  • Voice call quality will be crystal clear.
  • Text messaging will be instantaneous.
  • And, you will experience faster web browsing and downloads

Soon, you can expect every cell site – including the one nearest you to be modernized.  And, you will continue to hear from us in the coming months so you will know when the modernization in your area is completed.

After Globe Duo, MySuperPlans, Blackberry and the iPhone among many other innovations, we are ready transforming your overall mobile experience.  The promise of great things to come is real.

I invite you to read more about our network modernization program by visiting our website at www.globe.com.ph/network.

Thank you,

Ernest Cu

Old Customer Retaining Letter

January 5, 1992

Mr. Albert Garcia
Bataan Trading Company
Balanga City, Bataan

Dear Mr. Garcia:

To our sincere regret we note that you have not been in to buy any of our goods recently.

Several months ago when you made your last order, we gave our usual prompt service.  We cannot help believing, however, that there must be something wrong to have made you discontinue trading.  Of course we do not want to let this happen.

You know the character of our company intimately.  If anything has not been carried out to your satisfaction, right now we are eager to see that the matter is adjusted without delay.

Won’t you write us and tell us frankly what the situation is? We shall appreciate it.

The enclosed envelope may help.

Sincerely yours,

Anna Marie Gonzales

Request Customer Information Letter

May 2, 2001

Mr. Edward Smith
AED Enterprice Inc.
BEZ, Mariveles, Bataan

Dear Mr. Smith:

Thank you very much for your order of April 25.

When we hear from a new friend like yourself, somehow we feel like meeting him personally and shaking hands, because we know he is going to like our goods and service so much he will likely be with us for a long time.

The credit department being in my care, I am happy to tell you we have on our books thousands of customers like yourself – folks who have enjoyed charge accounts with us for years.

In opening one for you, I want to arrange my records so that you will get specially prompt and satisfactory service always.  And you can help me a little in this.  Just let me have the name of a merchant you are now favoring with your patronage on a credit basis, or please referring to some customer of ours whom you may know.  We won’t mention what kind of goods you are buying and the letterhead we will use won’t reveal it.

I feel sure you have not the slightest objection to doing this, as you know almost everybody nowadays buys more or less on credit (myself included), and all of us find that the easiest way to introduce ourselves is simply through some responsible person who knows we are all right.

Mail me this bit of private information today and you may be sure I will always take great pleasure in seeing that your shipments go forward promptly on the day we receive your welcome instructions.

Sincerely yours,

Edna Carandang