Example of Sales Letter – Environmental Books

October 10, 2003

Dr. Miguel S. Acquin
Principal
Holy Trinity College
Tacloban City, Leyte

Sir:

That Mother Earth is ailing is a fact.  People are inconsiderate of our environment, failing to realize that we have to preserve our environment for us and for the next generation. It is, therefore, necessary that people be educated on how to preserve Mother Nature.

It is in this context that we are sending you this invitation to come to our mini-bookstore to check out books which your students can avail themselves of.  The books are reasonably priced precisely to make them affordable to students.

Books like Focus on the Environment, The Big Picture in Nature Scope, The Environment and Me are on sale.  These are very good books which would not only help you understand the environment better but provide entertaining illustrations as well.

Please visit our new Leyte Institute of Technology Mini-Bookstore and have copies of books you will treasure forever.

Very truly yours,

Bonifacio S. Villanueva, Ed.D.