January 17, 1997
Mr. Roland Quezon
Fishville Village
Mariveles, Bataan
Dear Mr. Quezon:
We are gratified to know that you have decided to handle Carmela Footwear, and we at the factory want to thank you for the substantial order given to Mr. Santos, our provincial representative.
You no doubt appreciate how essential it is that a salesman has the hearty cooperation of the factory in helping him to keep his promises to customers. At the factory, we have a department known as the Sales Promotion Department. This is at your service. The purpose of this department is to see that our customers are given all assistance promised by our salesmen.
The Sales Promotion Department is purely a customer’s department – YOUR department. We want to lend that personal aid which is due you. We want you to feel free to write us at any time we can be of assistance to you in supplying your needs in the way of advertising or in any way by which we can further your sales.
Your interest is our interests. Worthy footwear is quality footwear. They are sold to you as such, and you, in turn, sell them to your customers as quality footwear. Their superior quality creates their own demand.
Again we thank you for your order. We hope it will be followed by others.
Sincerely yours,
Luisa Herrera