Sample Sales Letter – Tourist Baggage Policy

March 23, 1993

Ms. Julie Ann Carriedo
Del Pilar Subdivision
Pilar, Bataan

Dear Ms. Carriedo:

If you go either to the North or the South for your summer vacation, you will want to get the full benefit of the change.  You will want to leave your worries behind.  Our tourist agency will assure you a worry free travel.

If you’ll ever lose a suitcase or bag, you’ll appreciate knowing that it is possible to secure the protection of our Tourist Baggage Policy.

In the Tourist Baggage Policy you have a bellboy who works for you every hour of the day for less than you would think of giving in a single trip.  Protection starts the minute you leave your doorstep.

The enclosed folder, “Protecting Going and Coming”, tells the whole story.  Read it carefully  Then fill up and mail the attached card.  Take advantage of our summer special offer now.

Very truly yours,

Melody Keropi